Dynamic Web Site: A Web site that utilizes client and server technologies such as jQuery, AJAX, PHP, and mySQL to provide a truly interactive experience. These technologies allow the user to submit and retrieve information, and often involve the generation of Web pages on-the-fly. Simple Web page creation tools are not capable of building dynamic Web pages - experienced programmers are required to design and build reliable and maintainable dynamic Web sites.
This women's intimate apparel store is based on osCommerce, with many significant improvements. The most notable is that products can have both primary and secondary images - secondary image appears on mouse rollover. Images are also resized on the server and cached for excellent site performance. The store also boasts custom buttons, multiple purchase and shipping options, secure purchasing, custom product listing format, and integrated Google analytics. The home page was heavily optimized for SEO, and this site ranks 2nd or 3rd for "plus size lingerie". Products are automatically fed into Google Base using custom feed routine for osCommerce. The home page automatically retrieves topics from the companion WordPress blog for one click access. Constant Contact contact manager is integrated using a small form in the header - this form uses a custom library needed to accommodate the hosting service. Since the site is hosted on Microsoft IIS, many workarounds and changes were needed for osCommerce and other additions. For instance, PHP's PEAR package was installed to handle order emails. Finally, the site's database of products and orders is automatically backed up daily.
Online Store
  • Customized osCommerce package.
  • Multiple image support with mouse over change effects.
  • Automatic image resizing and caching.
  • Coupons supported.
  • Multiple shipping options, including free shipping at $100.
  • Multiple purchase options, including Authorize.net credit card gateway.
  • Comprehensive administrative interface.
  • Multiple product options and attributes.
  • Search box.
Search Engine Optimization
  • Home page optimized for SEO.
  • Google site map of all pages.
  • Internal site map dynamically generated.
  • Google Base automated feed of products.
  • Google Analytics.
  • Google ranking of #2 or #3 for selected keywords.
  • 94% ranking from W3Optimizer.
Other Features
  • Automated daily backup of products and orders.
  • WordPress blog, integrated with home page.
  • Constant Contact support with custom form and library for contact management.
  • jQuery for browser independent user interactivity.
  • PHP used to dynamically generate pages.
  • Press page.
  • Reviews page.
  • Newsletter archive.
  • Google Web Fonts for distinctive text styling.
  • CSS used for consistent formatting.
  • Pages pass W3C validation.